Digital Marketing · Demand
Google Ads for customers who are ready to buy
People searching on Google already know what they want. Google Ads lets you appear at that moment, and you pay only when someone clicks.
Our approach
Search campaigns built around enquiries
We research what your customers search for, build focused campaigns, track every enquiry and report clearly each month.
What Google Ads management can include
- Keyword and competitor research
- Campaign setup
- Ad copy
- Conversion tracking
- Bid and budget management
- Monthly reporting
Your proposal sets out exactly what is included.
How it works
Paying for clicks, not for impressions
With Google search ads, you choose the searches you want to appear for and pay only when someone clicks your ad. Google runs an auction for each search: what you are willing to pay and how relevant your ad and landing page are both decide whether and where your ad appears.
This is why a cheap click on an irrelevant search is still wasted money. Good campaigns focus on searches from people who are ready to buy, and exclude searches that only look similar.
Costs explained
Management fee and click spend
As with Facebook advertising, there are two costs. Click spend is paid to Google and depends on your budget and competition for your keywords. Management covers research, setup, ad copy, conversion tracking, bid management and reporting.
The Google Ads account is in your business’s name and paid with your own payment method, so you own it and its history. Budgets and the management fee are agreed in your proposal.
Landing pages
Where the click lands matters
An ad can only be as good as the page it sends people to. The landing page should match the search, say clearly what you offer, and make it easy to call, message or send an enquiry.
If your website does not have suitable pages, our website team can build focused landing pages. Many businesses run Google Ads while SEO builds organic visibility for the same searches.
FAQ
