Digital Marketing · Demand
Facebook and Meta Ads that reach the right customers
Boosting posts at random wastes money. We plan campaigns around one goal, target the people most likely to buy, test what works and report in plain terms.
The problem
Where ad budgets disappear
Likes are not customers. Each campaign needs one clear result.
Ads shown to everyone convert almost no one.
Without comparing versions, you never learn what works.
Our approach
Plan, target, test, report
You set the budget. We make it work harder with clear goals, careful targeting and regular testing.
What’s included
- Campaign planning
- Geographic and demographic targeting
- A/B testing
- Budget optimisation
- Monthly report
- Ad boost days included per package: 5 (Growth), 10 (Professional), 15 (Enterprise)
Advertising spend is paid to Meta and is separate from management; see below.
Costs explained
Management fee and advertising spend are two different costs
Facebook and Meta advertising involves two separate amounts. Keeping them apart makes it easy to see what your money is buying.
Advertising spend
The money paid to Meta to show your ads. It is set by budget and campaign length, and Meta charges it directly to the ad account.
Management
The work of planning, creating, targeting, testing and reporting on campaigns.
Our marketing packages include a set number of ad boost days: 5 a month in Growth, 10 in Professional and 15 in Enterprise. Spend beyond the included days is agreed with you in advance. The ad account is in your business’s name and paid with your own payment method, so you own it and its data.
Planning a campaign
One goal per campaign
Meta optimises each campaign for the result you choose. A campaign set up for likes will find people who like posts, not people who buy. So every campaign starts with one goal:
- Messages: people start a conversation with your page
- Leads: people send their details through a form
- Website visits or sales: people go to your website or shop
- Awareness: more people in your area see your brand
Measuring results
How we judge whether ads work
We agree the result that matters before the campaign starts, then report it every month alongside cost per result, so you can compare campaigns fairly. Our guide explains how to set a realistic Facebook Ads budget.
We also test different images, messages and audiences against each other (A/B testing) and move budget to the versions that perform better.
Industries
Often used by
FAQ
Facebook Ads questions
How much should I spend?
Is ad spend included?
How do you measure results?
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